Porter'S Five Basic Forces Of Competition - Analysis Of The Banking Industry

Essay specific features

 

Issue:

Business

 

Written by:

Rachael H

 

Date added:

August 26, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 320

 

Was viewed:

1930 times

 

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Essay content:

Whilst most banks will probably never get rid of all their 'brick and mortar' operations, there are some that have successfully started up with no shopfronts and yet they are successful. Banking is big business, everywhere in the world they are big and powerful, but as Keen observes 'bank offers basically the same product to the same customer base'[2]...
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Banking is big business, everywhere in the world they are big and powerful, but as Keen observes 'bank offers basically the same product to the same customer base'[2]. So what makes a consumer choose one bank over another? Not all banks make huge profits but banks position themselves to attract customers through product differentiation, pricing, marketing and promotion and this makes the difference and thus will be examined using Porter's five forces of competition...
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