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Essay

Porter's Model applied for Coca Cola

Essay specific features

 

Issue:

Business

 

Written by:

Gertie L

 

Date added:

August 2, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 484

 

Was viewed:

1800 times

 

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Essay content:

Sugar could be purchased from many sources on the open market, and if sugar became too expensive, the firms could easily switch to corn syrup, as they did in the early 1980s. Actually, Coca Cola uses high fructose corn syrup within U.S. and sucrose for outside U.S. * Raw materials can be available from many sources around the world...
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and sucrose for outside U.S. * Raw materials can be available from many sources around the world. 3) Bargaining Power of buyers (Medium) * Principal sale channels can be divided into supermarkets, national mass merchandising chains, fountain sales, vending machines and gas stations. * Channels like vending machines, gas stations and super markets have low bargaining power, mostly because there are few substitutes...
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General issues of this essay:
Coca Cola Coca Cola Internal And External Factors Coca Cola Coca Cola Coca Cola Coca Cola Coca Cola Coca Cola Coca-Cola Brand Management Analysis Coca-Cola Corp. Internal/External Factors Porter's Model applied for Coca Cola The Coca Cola Company, a threat for competition? Coca Cola TO WHAT EXENT IS COCA-COLA BRAND IMAGE RESPONSIBLE FOR ITS SUCCESS? Coca Cola
 

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