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Jennifer R


Date added:

April 16, 2015








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3 / 751


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With positioning you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. With this approach, a company creates a ?position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Product positioning is an important strategy for achieving differential advantage...
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Positioning reflects the "place" a product occupies in a market or segment. A successful position has characteristics that are both differentiating and important to consumers. Every product has some sort of position ? whether intended or not. Positions are based upon consumer perceptions, which may or may not reflect reality...
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