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Essay

Positioning

Essay specific features

 

Issue:

Business

 

Written by:

Jennifer R

 

Date added:

April 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 751

 

Was viewed:

9834 times

 

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Essay content:

With positioning you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. With this approach, a company creates a ?position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Product positioning is an important strategy for achieving differential advantage...
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Positioning reflects the "place" a product occupies in a market or segment. A successful position has characteristics that are both differentiating and important to consumers. Every product has some sort of position ? whether intended or not. Positions are based upon consumer perceptions, which may or may not reflect reality...
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