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Essay

Positioning

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Issue:

Business

 

Written by:

Richard B

 

Date added:

November 25, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 523

 

Was viewed:

9509 times

 

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Essay content:

Nike is positioned as a premium-brand, selling well-designed and expensive products. Point Of Difference (PODs) Nike also sells its own products at nike.com that allows customers to design shoes and directly delivers them from manufacturer to customer’s house. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan:"Just do it"...
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Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desire to succeed. ********************************************************************* PUMA Puma is a large German-based multinational company.The company is perhaps best known for its football shoes...
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