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Patricia C


Date added:

February 10, 2016








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Both the increase in market share and increase in marketing are shown in the following chart. The first reaction of some, as a result to Kellogg’s increase in marketing expenditure, would be to subsequently increase one’s own budget proportionately as well. This would be a knee jerk reaction and would probably show some effects...
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This would be a knee jerk reaction and would probably show some effects. However, we should view the decrease in sales of 12% these past two quarters as an opportunity to re-tool and redesign the marketing plan. As it was stated, the marketing plan, in general, is made up of 3 areas: trade deals, advertising, and premiums...
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