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Essay

"Power to the People"-Growth in consumer complaint channels in Ghana

Essay specific features

 

Issue:

Business

 

Written by:

Jeffrey T

 

Date added:

October 28, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1724

 

Was viewed:

3004 times

 

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Essay content:

In the end I chose to keep it, simply because I couldn't find an alternative that captured the soul of this piece quite like "Power to the people". The concept, 'Power to the people" was made popular by ex-President J.J Rawlings in the early 80"s when the then PNDC Govt came into power. The idea behind "Power to the people" was to develop and implement a decentralisation programme, designed to mobilise citizens to actively participate in the decision-making process...
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The idea behind "Power to the people" was to develop and implement a decentralisation programme, designed to mobilise citizens to actively participate in the decision-making process. Some 20 years on, a rapidly growing phenomenon across our airwaves can best be described as a contemporary expression of this 'Power to the people' concept! Over the last couple of months, I have observed -across various media channels-that there appears to be a growing number of complaints/concerns being levelled at consumer-marketing companies on a number of issues, ("bad adverts", product/service quality, etc) on a regular basis; and I have subsequently noticed that a few days or weeks after these complaints are aired, most of the affected companies take action...
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General issues of this essay:
"Power to the People"-Growth in consumer complaint channels in Ghana Changes In Consumer Behaviour Consumer Bahavior Consumer Behavior Consumer Behavior Consumer Behaviour Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making Consumer FoodService Consumer Power Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process Consumer Behaviour Consumer Law Consumer Perception People prefer to know or learn from what they see instead of what they hear. Why do people watch sports
 

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