Presentation On Bangladesh

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Latonya T


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January 19, 2016








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8 / 2006


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Branding was not only relegated to animals, even slaves and criminals endured such treatment and the term trademark for the word or symbol chosen by a manufacturer to identify and distinguish his product was in use before 1838.* * Economists credit an English artisan by the name of Josiah Wedgwood for creating the first modern brand...
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Wedgwood greatly improved the quality of the crude common crockery of his day. Christened "Queen's Ware" after Queen Charlotte, his goods were of such superior quality that they stimulated demand and commanded a premium price. "Wedgwood" was synonymous with quality. The promotion of brands through public media started in 1878 when the first full-page newspaper advertisements appeared...
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