Price Promotions

Essay specific features

 

Issue:

Business

 

Written by:

Marybeth R

 

Date added:

July 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2282

 

Was viewed:

1919 times

 

Rating of current essay:

 
Essay content:

Marketing scientists have called this behavior ‘state dependence’. It captures the idea that after a purchase of a specific good, that consumer is more likely to repeat the purchase of that same good after tastes and other market factors like price and advertising are taken into account. Practitioners have also found similar effects in their activities...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

The term ‘promotion stickiness’ is often used in the manufacturing and retail sector: the fact that a promotion carries an effect on the market after its own duration has expired. Managers are aware of this effect. One manager from a major breakfast cereal company shared that price promotions were a fundamental way to keep market shares up while referring to the inertial effect...
displayed 300 characters

General issues of this essay:

Related essays:

x
Services