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Priceline.com Harvard Business Case
Essay specific features
Written by:
Jennifer P
Date added:
December 28, 2015
Level:
University
Grade:
A
No of pages / words:
4 / 857
Was viewed:
8259 times
Rating of current essay:
Essay content:
With priceline, instead of the seller setting the price, the buyer makes an offer of what he or she is willing to pay and sellers compete for the buyers business. This innovation represented a first in that general non commercial consumers have never been able to name the price they will pay and have sellers respond...
displayed 300 characters
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Initially priceline was successful because it concentrated solely on airline seats. Airlines were more than happy to fill empty seats for any price rather than fly with an undersold plane. Copying its success, priceline quickly followed into offering hotel rooms, another commodity in which hotels would rather book a room at a minimal price than have it empty...
displayed 300 characters
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