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Priceline.com Marketing Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Rose M

 

Date added:

August 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2096

 

Was viewed:

5210 times

 

Rating of current essay:

 
Essay content:

Priceline is the "eBay" of airline tickets, allowing the buyer to bid (once) for the fare. By facilitating sales below retail price via the Internet, Priceline makes it possible for various sellers to move additional inventory, in the form of unsold tickets, while still protecting their brand's retail prices...
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The sellers, or Airline companies, were not contractually bound to provide exclusivity of any form to Priceline while attempting to rid themselves of surplus tickets. Operational Strategy Priceline experienced instantaneous success in the Internet community, and reached its $1MM in just over a year of its inception...
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General issues of this essay:
How to Make Decisions Like Our Founding Father Consumer Behaviour Short Report - Selective Attention & How It Affects Consumers Critical analysis of the role of individual values in explaining the decisions that managers make concerning key human resource (HR) issues. consumer sentiment and investment decisions Decision Making Process: Improving Our Ability to Make Decisions Ethical Decisions ? How do we make the right ones? Marketing to Children Consumers MotivationHow should organizations make decisions? Outsourcing and make-or-buy decisions Priceline.com Marketing Analysis Why Do Consumers Like To Engage In Conspicuous Consumption? What Are The Marketing Implications? Make It Easy For Your Student To Write Home Make It Easy For Your Student To Write Home To Accept or Reject the Risk of Error How the Marketing World Negatively Affects Consumers through Advertisement
 

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