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Pricing and Consumption
Essay specific features
Written by:
Francis S
Date added:
December 8, 2014
Level:
University
Grade:
A
No of pages / words:
14 / 3667
Was viewed:
8236 times
Rating of current essay:
Essay content:
If organization wishes to build long-term relationships with customers they must make sure their customers actually use their products and the first step is pricing. According to this article, pricing pays an important role on the firm's long-term profits and customer retention. Prices of products and services influence the consumption patterns of people in the sense that if consumers would not use a product or service then they are unlikely to purchase it again...
displayed 300 characters
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Prices of products and services influence the consumption patterns of people in the sense that if consumers would not use a product or service then they are unlikely to purchase it again. In this article the authors argue that the relationship between pricing and consumption lies at the core of customer strategy...
displayed 300 characters
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