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Pricing And Distribution
Essay specific features
Written by:
Carissa M
Date added:
February 7, 2016
Level:
University
Grade:
A
No of pages / words:
7 / 1808
Was viewed:
9623 times
Rating of current essay:
Essay content:
Penetration pricing- Is where the organization sets a low price to increase sales and market share.
2. Skimming pricing- The organization sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer...
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Competition pricing- Setting a price in comparison with competitors.
4. Product Line Pricing- Pricing different products within the same product range at different price points. An example would be a video manufacturer offering different video recorders with different features at different prices. The greater the features and the benefit obtained the greater the consumer will pay...
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