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Pricing in retail
Essay specific features
Written by:
Melinda R
Date added:
January 25, 2011
Level:
University
Grade:
A
No of pages / words:
5 / 1203
Was viewed:
551 times
Rating of current essay:
Essay content:
Asda). As the general food purchasing come from the grocery, examples of the pricing strategies from the grocery stores in the UK will be applied in the following discussion to illustrate the situations of the UK’s food retailing.
1. Hi-Lo Promotional Pricing
Retailers using this pricing strategy usually set higher standard prices on most items but offset by special promotions...
displayed 300 characters
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Hi-Lo Promotional Pricing
Retailers using this pricing strategy usually set higher standard prices on most items but offset by special promotions. The following strategies are commonly used:
1). Seasonal pricing – full price then markdown
In order to sell items when they still have some value to customers, retailer sell products at ‘full price’, and then ‘marking down’ or reducing the standard price of the product in an ‘end-of-seasonal sale’...
displayed 300 characters
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