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Essay

Pricing Strategies

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Issue:

Business

 

Written by:

Jackie W

 

Date added:

February 19, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1395

 

Was viewed:

1396 times

 

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Essay content:

The loss leader is an item that is sold below cost and is designed to lure people to the store to shop. The loss leader might be a popular item, yet an obscure brand that is sold at a low price. I do not believe that the retailer cares if the loss leader sells or not; once you are in the store, the salespeople have the opportunity to "up sell" you to the nicer model or brand...
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I do not believe that the retailer cares if the loss leader sells or not; once you are in the store, the salespeople have the opportunity to "up sell" you to the nicer model or brand. A perfect example of this is the circular for Stereo King; it is loaded with loss leaders with insanely low prices. Read the fine print and you will see that the advertised item is a no-name brand or a factory-refurbished item...
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