Pricing strategies in India

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Susan H


Date added:

March 21, 2014








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13 / 3395


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India’s consumer goods market is already among the top ten in the world and is expected to be the fifth largest in the world by 2010. The main drive for reform occurred in 1991. The Finance Minister took on a sequence of policy initiatives when India was facing the balance of payments crisis; he lowered tariff levels, eliminated industrial licensing, allowed foreign investors 51% equity in their business enterprise and helped reform the exchange rate policy...
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The rapid growth of the Indian economy has resulted in a growing middle class. According to Sala Kannan, an expert on global economic trends, by 2015, there will be 628 million middle-class Indians whose incomes have already doubled over the last 10 years. Pricing Strategies Multinational pricing is a lot more complex than local pricing because international currency fluctuations and price fluctuations due to tariffs among other things that need to be considered...
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