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Essay

Principles of Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Nancy H

 

Date added:

February 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 490

 

Was viewed:

8019 times

 

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Essay content:

Groups which have a direct influence and to which a person belongs are called membership groups. References groups are groups that serve as direct or indirect points of comparison or reference in the forming of a person's attitudes or behavior. Marketers try to identify the reference groups of their target markets...
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The importance of group influence varies across products and brands, but it tends to be strongest for conspicuous purchases. Family members can strongly influence buyer behavior. We can distinguish between two families in the buyer's life. The buyer's parents make up the family of orientation. From parents a person acquires an orientation toward religion, politics, and economics and a sense of personal ambition, self-worth, and love...
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