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Luz R


Date added:

September 8, 2015








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15 / 4086


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This paper identifies the issues and opportunities, the stakeholders’ perspectives and dilemmas, and defines the problem and end-state for Classic Airlines. An airline company that has lost focus of their customer’s values, cannot retain customers, and is loosing business to their competitors. Describe the Situation Issue and Opportunity Identification When companies begin to focus solely on the bottom line, using efficiency and cost cutting measures without looking at the overall picture they enter a slippery slope that isn’t always recoverable...
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The airline industry is in a price war, limiting the profits available to the organization, forcing them to find creative ways to reduce overhead yet still provide quality service to their customers. Retaining customers has become more difficult due to an inadequate rewards program one that is neither as competitive nor enticing to maintain loyal customers or entice new customers...
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