Problem Solution: Harrison-Keyes Inc.

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Grace M


Date added:

November 13, 2013








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17 / 4593


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Founded in 1899, Harrison-Keyes Inc. (HK) is well known in the book publishing industry and made its early money publishing the works of literary giants. HK currently manages a library of 22,700 active titles and publishes 2,000 new titles each year and is now engaging in digital media (University of Phoenix, 2008)...
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H-K has produced a strategy to enter the high-tech industry of e-publications, more specifically e-books, due to some promising market studies indicating additional revenue. Although HK’s Chief Executive Officer (CEO) hails from this digital industry, the company is beginning to realize that some of the functional departments within the company are not yet properly prepared to support the organizations additional goals...
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