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Problem Solution: Intersect Investments
Essay specific features
Written by:
Kristie F
Date added:
May 4, 2015
Level:
University
Grade:
A
No of pages / words:
15 / 3995
Was viewed:
3941 times
Essay content:
Intersect's leadership team is in the need of rebuilding their customers relations in order to increase overall revenues and the firm's CEO, Frank Jeffers, feels that this can be made possible with the implementation of anew "customer intimacy" model. Peppers, Rogers, and Hornby state, "A distinguishing characteristic of the customer-intimate firm is its ability to provide a complete solution to each customer's needs rather than focusing on any product's superior features and benefits...
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Peppers, Rogers, and Hornby state, "A distinguishing characteristic of the customer-intimate firm is its ability to provide a complete solution to each customer's needs rather than focusing on any product's superior features and benefits."
Describe the Situation
Issue and Opportunity Identification
Following the September 11, 2001 disasters, the financial services industry suffered an air of uncertainty...
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