Procter And Gamble Strategic Analysis
Essay specific features
March 3, 2014
No of pages / words:
12 / 3342
Rating of current essay:
In 2001 Procter & Gamble bought Clairol and in 2003 also bought the majority of Wella. Its purchase of Gillette in late 2005 was its biggest buy in company history.
Procter and Gamble’s structure or operation matrix is divided in three main global business units:
2. Health & well being
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Health & well being
3. Household Care
Procter & Gamble has seven reportable segments:
1. Beauty: Includes cosmetics, deodorants, fine fragrances, hair care, personal cleansing and skin care products, primarily under Head & Shoulders, Olay, Pantene, CoverGirl and Wella brands.
2. Health Care: Includes oral care, personal health care and pharmaceuticals...
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