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Essay

Procter & Gamble Vs. Gillette

Essay specific features

 

Issue:

Business

 

Written by:

Michelle W

 

Date added:

October 17, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1743

 

Was viewed:

1235 times

 

Rating of current essay:

 
Essay content:

Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher margin, less capital-intensive health and beauty care sectors and also gearing towards developing markets and lower-income consumers. Most of the company’s products are closely related in the sense that they are household products such as Always, Bounty, Braun, Charmin, Gain and Tide...
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However, there are a few product lines that are completely unrelated like Actonel prescription medication, and newly acquired Duracell batteries and Iams Cat and dog food. They are all related by the fact that 23 brands of P&G and Gillette together make up more than a billion dollars in net annual sales and another 18 have sales between $500 million and $1 billion...
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General issues of this essay:
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