Product Globalization

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Written by:

Darlene A


Date added:

May 8, 2015








No of pages / words:

14 / 3813


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4280 times


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His informative and exhaustive lectures as well as pertinent real life examples helped me assimilate the intricacies of this complex topic in an extremely lucid way. I am also very thankful to the library staff who helped me a lot in finding relevant journals, and other literature. I am also thankful to various authors who have published various research papers on this topic and have allowed them to go in public domain...
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Their work was very helpful in understanding the intricacies of this topic. This study was more in the form of a research project and hence the format used is that of a Research paper. Kapil Dabur PGP-II IIM Bangalore 3 Defining a Global Product, Different ways to Globalize your product. Abstract: The author conceptualizes and examines the different ways in which a product can be globalised...
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