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Essay

Product Life Cycle Of Fads &Amp; Trends

Essay specific features

 

Issue:

Business

 

Written by:

Vaughn B

 

Date added:

August 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1577

 

Was viewed:

9291 times

 

Rating of current essay:

 
Essay content:

The impact on the marketing mix is as follows: • Product :- Branding & quality level is established & intellectual property protection such as patents & trademarks are obtained. • Pricing :- The pricing strategy maybe one of ‘low penetration pricing’ to build market share rapidly, or ‘high skim pricing’ to recover development costs...
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Marketers seek to build product awareness & to educate potential consumers about the product. Growth Stage In the growth stage, the firm seeks to build brand preference & increase market share. The impact on the marketing mix is as follows: • Product :- The product quality is maintained and additional features & support services maybe added...
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General issues of this essay:
A Product Life Cycle Cigarettes in the Product Life Cycle PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives Product Life Cycle Of Fads &Amp; Trends Product Life Cycle Product Life Cycle Product Life Cycle Product Life Cycle Product Life Cycle Product Life Cycle Product Life-Cycle Model Product life cycle The Product Life Cycle (PLC) and how it is used in marketing Vernon's product life-cycle
 

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