Product Life Cycle Of Fads &Amp; Trends

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Written by:

Vaughn B


Date added:

August 4, 2014








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6 / 1577


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The impact on the marketing mix is as follows: • Product :- Branding & quality level is established & intellectual property protection such as patents & trademarks are obtained. • Pricing :- The pricing strategy maybe one of ‘low penetration pricing’ to build market share rapidly, or ‘high skim pricing’ to recover development costs...
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Marketers seek to build product awareness & to educate potential consumers about the product. Growth Stage In the growth stage, the firm seeks to build brand preference & increase market share. The impact on the marketing mix is as follows: • Product :- The product quality is maintained and additional features & support services maybe added...
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