Product Life Cycle Of Fads &Amp; Trends
Essay specific features
August 4, 2014
No of pages / words:
6 / 1577
Rating of current essay:
The impact on the marketing mix is as follows:
• Product :- Branding & quality level is established & intellectual property protection such as patents & trademarks are obtained.
• Pricing :- The pricing strategy maybe one of ‘low penetration pricing’ to build market share rapidly, or ‘high skim pricing’ to recover development costs...
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Marketers seek to build product awareness & to educate potential consumers about the product.
In the growth stage, the firm seeks to build brand preference & increase market share. The impact on the marketing mix is as follows:
• Product :- The product quality is maintained and additional features & support services maybe added...
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