Profit Retention within Various Market Structures

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Written by:

Ruth G


Date added:

October 9, 2013








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3 / 641


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This should include protecting intellectual property rights through non-competition agreements with employees, patent extensions, additional product patents, and protecting our existing copyrights and trademarks. Use of the legal system in this manner may it more difficult for competitors to enter the market, thereby preserving profits...
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We should position our products as being superior to any competitor. We invented the product and have more experience and expertise with it. We should actively market our superior expertise in our consumer advertising and within each individual sale. This constant message that we have superior expertise will send a clear message to customers and make it more difficult for new competitors to sell their products...
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