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Essay

Promotion

Essay specific features

 

Issue:

Business

 

Written by:

Gayla L

 

Date added:

July 5, 2011

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 832

 

Was viewed:

1398 times

 

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Essay content:

It is the same with promotions. You can 'integrate' different aspects of the promotions mix to deliver a unique campaign. The elements of the promotions mix are: Personal Selling. Sales Promotion. Public Relations. Direct Mail. Trade Fairs and Exhibitions. Advertising. Sponsorship. The elements of the promotions mix are integrated to form a coherent campaign...
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As with all forms of communication. The message from the marketer follows the 'communications process' as illustrated above. For example, a radio advert is made for a car manufacturer. The car manufacturer (sender) pays for a specific advert with contains a message specific to a target audience (encoding)...
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General issues of this essay:
“Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning” Analysis of integrated marketing communications campaign CRM and Direct Mail Direct Mail If You Were James Gorman, The New Head Of Global Wealth Management, What Information Systems Would You Invest In? Why? Do You Think Morgan Stanley’S Plans For An Integrated Client Information System Are Worthwhile? Is Royal Mail justified in offering and promoting its direct mail services? PR campaign RED Campaign Starbucks integrated marketing communication campaign The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion) Campaign Important Elements Of A Campaign Strategy Direct Mail Marketing Privacy is becoming an important issue relating to the use and abuse of information technology. We suffer unsolicited phone calls and e-mail. We get junk mail and other communications when our names and addresses are sold, traded or ...
 

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