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Essay

Promotion and Advertising

Essay specific features

 

Issue:

Business

 

Written by:

Johnny H

 

Date added:

August 22, 2010

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 608

 

Was viewed:

3634 times

 

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Essay content:

E-Health has invested heavily in product development needs to create product awareness quickly to generate revenues to offset the high costs of product development and introduction. Stimulate demand: The innovative product is in the introductory stage of the product life cycle, E-Health is going to advertising its product by using the Pioneer Advertising Method to focus on stimulating demand for a product category (rather than a specific brand) by informing potential customers (doctors and the patients) about the product's features, uses, and benefits (what it is, what it does, how it can be used, and where it can be obtained...
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Therefore, certain types of promotion, such as free samples and/or free tests are employed to encourage product trail. Identify prospects: Those who are interested in E-Health products are most likely doctors, patients, hospitals, health care providers (PPO and HMO) and insurance companies. Retain loyal customers: The goal is to maintain long-term customer relationships...
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General issues of this essay:
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Acquisition And Keeping Customers In Today’S Volatile Market MANAGERIAL AND CUSTOMER COSTS OF PRICE ADJUSTMENT: Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? Why Give The Customers What They Want? Hiring And Retaining Valuable Employees Dockers customers upset over failed promotion How Do Variable Costs And Fixed Costs Differ? Intelligence Customers Sony CUstomers USA Understanding And Fostering Relationships With Customers rising health care costs Experts Expect Health-insurance Costs To Keep Soaring Pollution Control: Costs And Benefits Retirees left to shoulder more of health-care costs
 

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