Promotion And Events Guide

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Issue:

Business

 

Written by:

Stephanie C

 

Date added:

January 19, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3656

 

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1312 times

 

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Before any event is held, a community should ask this important question: What is the purpose of the event and what are the community assets that make it possible? Once you can answer these questions, you can have a much better idea of what kind of event you are looking to hold. There are four types of events: 1) Retail Promotions: Events that are geared towards generated sales...
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There are four types of events: 1) Retail Promotions: Events that are geared towards generated sales. Shared advertising, discount cards and preferred shoppers programs are great examples. There must be a core of retail locations that can generate retail traffic. 2) General Image/Branding: These events involve determining what the perception of a downtown is and utilizing that perception, either to take advantage of a positive one or rehabilitate a negative one...
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