promotion of nike vs. adidas
Essay specific features
Written by:
George J
Date added:
January 4, 2014
Level:
University
Grade:
A
No of pages / words:
7 / 1688
Was viewed:
7127 times
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Essay content:
Nike is undisputed leader in sports-oriented street wear. “Advertising Age estimated global measured advertising expenditure of $308 million in 2006, making Nike the world's #89 advertiser (http://www.mind-advertising.com/us/nike_us.htm).”
Nike has been using the same logo ever since they established the famous swoosh...
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The swoosh logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess Nike. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company...
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