Promotion Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Eliza H

 

Date added:

November 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 678

 

Was viewed:

6242 times

 

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Essay content:

Dell has changed its advertising strategies several times over the past 15 years, but the message that it is a direct manufacturer-retailer has always stayed the same. In the past five years, Dell has switched its television ads from the well know ‘Dell Dude” ads to more of a comparative ad campaign that highlights Dells technical service features...
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Some of the recent television ads show a customer in a store like Best Buy asking for assistance from one of the salesmen, however the salesmen just spits out a bunch of technical gibberish that the customer doesn’t understand. This advertisement is designed to show how Dell is direct with the customer and how their technical support services are superior to that of a stereotypical superstore employee...
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