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Written by:

Lisa B


Date added:

February 22, 2015








No of pages / words:

3 / 702


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I believe that this change would not only solve the problem at hand, but also create a tremendous opportunity for growth. Effective marketing has the power to increase camper enrollment and thus profits, to solidify a camp's social and financial standing in the community. Problem Statement Brief Overview From June 2007 through August 2007, the NCP experienced a substantial decrease in the number of children compared to previous seasons, which was reflected in a loss of profit...
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One reason for this disruption is a lack of public awareness of the program. Due to outstanding attendance in previous years without any formal marketing techniques, there has never been an emphasis on advertising before. However, now there is an apparent need for a more structured form of advertising than word of mouth...
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