Proton Car Maker Malaysia Case Study

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Written by:

George R


Date added:

December 6, 2012








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5 / 1149


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At that time, he expected AirAsia to carry nearly twenty millions passengers within the next five years. The company strategy is to provide a convenient service to people in order to make travelling using air flight much easier and most important is with affordable fares. The scope of this report will include the following topics: 1...
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SWOT analysis on AirAsia focusing on e-commerce application using Porter’s Value chain. 2. PEST analysis to explain how has e-commerce has given AirAsia its competitive edge. 3. What is Mobile Commerce (M-Commerce) including the differences between M-commerce and e-commerce. 4. Explanation on AirAsia’s application of Microsoft Vista can be extended to M-commerce model: benefits to customer and AirAsia...
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