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Proton New Product Management
Essay specific features
Written by:
Roberto H
Date added:
April 11, 2014
Level:
Grade:
A
No of pages / words:
15 / 4049
Was viewed:
9605 times
Rating of current essay:
Essay content:
Product development has therefore become the centerpiece of today’s competitive strategies. Being first to market for next generation products is what makes companies like Intel and Microsoft success. Due to advance of technology, rapidly changes of the market situations and increase number of competitors, many electronic industries were realized the benefits engaging in the new product development process (NPD)...
displayed 300 characters
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NPD is divided into various categories (e.g. new-to-the-world products, new category entries, additions to product lined, product improvements and repositioning). There are extreme challenges, risk and uncertainty when a company involves in new product development as time and money spent are of no guarantees to success, therefore it is crucial for that new product process must respond the 3 unique inputs which are the right quality product, at the right time, and at the right cost...
displayed 300 characters
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