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Essay

Public Relations Campaign Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Carmen F

 

Date added:

August 22, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

23 / 6205

 

Was viewed:

4034 times

 

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Essay content:

The target public is consumers as well as retail establishments that are aligned with the iPhone Maxx technology. Retail establishments in which Apple is in discussion with are McDonalds, Subway, New York Metro Transit Authority (MTA), Bay Area Rapid Transit (BART), and Best Buy. Analysis of PR campaign and Marketing There is a distinct difference between marketing and public relations; however, integrating both today has become a critical tactic for corporations that provide products of services to consumers...
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Public relations on the other hand studies and understands its public based on demographics and psychographics which helps them tailor their message to the consumer. Today's consumers are very savvy and are looking for more than a simple transaction from their service or product providers. Customers are seeking corporations that understand their needs as by having studied their shopping habits and only marketing to them with geared and targeted marketing messages which in turn connect emotionally with them...
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General issues of this essay:
Apple, Inc. Public Relations Plan Are the concepts of ?consumerism' and ?consumer choice' relevant to the problem of improving public services. Consumer Behavior And Marketing Strategy Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making Consumer relations Introduction to Consumer Behaviour and Marketing Strategy Public Relations Campaign Strategy Public Relations Campaign: Strategy Paper Public Relations in Marketing Public Relations How can a Public Relations (PR) manager of a project team use fiber optics to facilitate virtual work? Public Relations Campaign: Overview Paper Public Relations Plan Proposal Public relations What Is Public Relations
 

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