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Essay

Public Relations Campaign: Strategy Paper

Essay specific features

 

Issue:

Business

 

Written by:

Margie C

 

Date added:

October 25, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 973

 

Was viewed:

5839 times

 

Rating of current essay:

 
Essay content:

Branding its core competences and values is accomplished through the use of unique food products marketed by McDonald’s. McDonalds has seen its brand name and menu items take off. McDonalds has designed and produced its public relations efforts strategically throughout China to enhance the identity of the new McChina Wrap sandwich through the use of its unique brand name as well as its mass appeal to include Ronald McDonald...
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McDonalds has seen its brand name and menu items take off. McDonalds has designed and produced its public relations efforts strategically throughout China to enhance the identity of the new McChina Wrap sandwich through the use of its unique brand name as well as its mass appeal to include Ronald McDonald...
displayed 300 characters

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