Public Relations in Marketing

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Written by:

Jose B


Date added:

October 12, 2015








No of pages / words:

3 / 764


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6554 times


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Essay content:

This presentation provides the author and three different sources definition of PR. A comparison between the definitions reveals different perspectives and how each may defer compared to one another. Depending on whom one asks, the definition of PR may vary in meaning and provide an alternative view changing one's perspective of a business' PR position...
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Various occasions businesses exercise PR as a crisis management tool to soften a negative opinion the public has of the business, caused by an unpopular event. Positive or negative, PR contributes to a business' persona in the publics mind. Two recent events provide examples of a company or businesses persona not so favorable in public minds...
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