Public Service Announcements: Does Deception in Advertising Affect the Public's Intent to Donate?

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Written by:

Jacqueline S


Date added:

November 9, 2011








No of pages / words:

32 / 8799


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3027 times


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Multiple Regression Analysis and Results 16 VI. Conclusions and Recommendations 17 VII. Limitations 18 VIII. Appendix 20 A. References 21 B. Model Results 22 C. Responses to Surveys 23 D. Reliabilities 24 E. Assessment of Scale Dimensions 31 F. Demographic Results 35 G. Explorative Interviews 39 H...
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Explorative Interviews 39 H. Surveys 54 Executive Summary The objective of the research is to ascertain whether or not one's intent to donate to a non-profit organization (NPO) is affected by deception in an anti-smoking advertisement. More specifically, the objective is to determine if intent to donate is dependent upon the affective response to the ad, the level of trust and social responsibility one has towards the NPO, and the perceived ethicality of the NPO...
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General issues of this essay:
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