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Puma business analysis

Essay specific features

 

Issue:

Business

 

Written by:

Steven C

 

Date added:

September 24, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 397

 

Was viewed:

5719 times

 

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Essay content:

What best describes Puma’s “vision statement”? Its vision statement states that Puma is a sports lifestyle company that is attractive to all sports enthusiasts worldwide. 3. What is Puma’s “multicategory” branding strategy, and what would be an alternative to this strategy? Footwear, apparel, and accessories, an alternative would be to focus/specialize on one aspect either footwear, apparel, or accessories 4...
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What best describes Puma’s “vision statement”? Its vision statement states that Puma is a sports lifestyle company that is attractive to all sports enthusiasts worldwide. 3. What is Puma’s “multicategory” branding strategy, and what would be an alternative to this strategy? Footwear, apparel, and accessories, an alternative would be to focus/specialize on one aspect either footwear, apparel, or accessories 4...
displayed 300 characters

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