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Puma Company Case Study
Essay specific features
Written by:
Kelly D
Date added:
November 17, 2014
Level:
University
Grade:
A
No of pages / words:
7 / 1807
Was viewed:
6156 times
Rating of current essay:
Essay content:
|
|1950: |Puma had established export ties to the United States, |
|1959: |Rudolf Dassler's wife and two sons become part owners of the Puma Sportschuhfabriken Rudolf Dassler KG. |
|1962: |Puma shoes are shipped to almost 100 countries. |
|1974: |Armin A. Dassler takes over as CEO. |
|1986: |Puma goes public and company stock is offered on the Munich and Frankfurt stock exchanges...
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|1986: |Puma goes public and company stock is offered on the Munich and Frankfurt stock exchanges. |
|1989: |Armin and Gerd sold Puma to Cosa Liebermann for an unknown amount |
|1991: |Swedish conglomerate Proventus AB becomes majority shareholder. |
|1993: |30-year-old Jochen Zeitz takes over as CEO...
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