Purina Petfood

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Written by:

Viola S


Date added:

January 22, 2012








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4 / 924


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As the international product life cycle suggests, the origins of the pet food industry are in advanced countries, mainly the United States of America. Contradictory to the international product life cycle, manufacturing of pet food has been slow to spread to other advanced countries and rather developed strongly in the USA...
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Manufacturing facilities do exist in European countries and elsewhere, but for a product that has reached maturity long ago the manufacturing network has not expanded as suggested by the international product life cycle. This is especially true with regard to the relocation of manufacturing to low-wage countries, of which few examples can be found, and even these are of very recent nature...
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