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Qmp dry
Essay specific features
Written by:
Gregg G
Date added:
December 3, 2016
Level:
University
Grade:
A
No of pages / words:
1 / 262
Was viewed:
5659 times
Rating of current essay:
Essay content:
Often Stars need heavy investment to sustain growth. Eventually growth will slow and, assuming they keep their market share, Stars will become Cash Cows
Cash cows are low-growth products with a high market share. These are mature, successful products with relatively little need for investment. They need to be managed for continued profit - so that they continue to generate the strong cash flows that the company needs for its Stars
Question marks are products with low market share operating in high growth markets...
displayed 300 characters
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These are mature, successful products with relatively little need for investment. They need to be managed for continued profit - so that they continue to generate the strong cash flows that the company needs for its Stars
Question marks are products with low market share operating in high growth markets...
displayed 300 characters
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