Re-defining the International P.L.C.

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Written by:

Kim M


Date added:

June 7, 2015








No of pages / words:

10 / 2731


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There is a special focus on the positioning of global brands in this scenario, together with a number of topical illustrations from brand companies. The Paper concludes by proposing two models in place of the traditional PLC. Introduction This paper aims to review the impact of recent developments on the PLC in the international market place, and to assess how far it is still a worthwhile concept; some implications for management in the light of this reassessment are also discussed...
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This accelerated product development can best be understood by citing some of these pressures. Market factors: slow world growth and new industrial competitor nations leading to rapid emulation of competitors' products, globalization of markets, near simultaneous product launches around the world and cost pressures...
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