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Re-defining the International P.L.C.
Essay specific features


Written by:
Kim M
Date added:
June 7, 2015
Level:
University
Grade:
A
No of pages / words:
10 / 2731
Was viewed:
3700 times
Rating of current essay:
Essay content:
There is a special focus on the positioning of global brands in this scenario, together with a number of topical illustrations from brand companies. The Paper concludes by proposing two models in place of the traditional PLC.
Introduction
This paper aims to review the impact of recent developments on the PLC in the international market place, and to assess how far it is still a worthwhile concept; some implications for management in the light of this reassessment are also discussed...
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This accelerated product development can best be understood by citing some of these pressures. Market factors: slow world growth and new industrial competitor nations leading to rapid emulation of competitors' products, globalization of markets, near simultaneous product launches around the world and cost pressures...
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