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Essay

Real Madrid, Integrated Marketing Communications

Essay specific features

 

Issue:

Business

 

Written by:

Dave O

 

Date added:

November 5, 2011

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 548

 

Was viewed:

3057 times

 

Rating of current essay:

 
Essay content:

We can state that whit its Marketing Communication Strategy, the club has been able to create a very profitable visual impact and consumer credibility worldwide. SPONSORSHIP One of the most important sources of revenue for the club comes from the sponsorship and advertising (EUR 45,9 M) and other marketing resources( EUR 16,9 M)...
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The team leads the list of the 20 richest clubs in the world and it has "built up its brand value through sponsorships and world tours," according to accounting firm Deloitte.. The most recent of these contracts, signed with online gaming company Bwin, is worth an estimated ?60 million (BBDO Consulting Agency)...
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General issues of this essay:
Audi Case Audi and Benz Audi of America BRAND EXTENTION AT REAL MADRID Integrated Marketing Communications ( Real Madrid - The Business Real Madrid Marketing Harvard Business Case Real Madrid, Integrated Marketing Communications Good Communication Good Team fight club: the meaning of real Relationship of Philosophy with Real Life The origins of Audi A real team player Audi Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
 

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