Real Networks Rhapsody

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Written by:

Helen M


Date added:

October 6, 2016








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9 / 2283


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Background: a) The Company: (1) History: • The company was founded in 1994 as RealNetworks by Glaser. • In 1995, RealAudio 1.0 revolutionized the Internet by allowing users to “stream” real-time audio when they clicked on a Web page link. • RealNetworks’ dominant position was challenged in 1998 when Microsoft launched the Windows Media Player (WMP)—which was tightly integrated into new versions of Microsoft’s OS...
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The service allowed users to download and stream 100 songs each and listen to 45 online radio stations. • Acquired for $38 million in 2003 which allowed users to stream unlimited number of songs for a monthly fee and from an extensive collection of artists and studios. (2) Strengths: • Offered the lowest cost per song download for the purpose of creating CD’s...
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