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Red Bull- Consumer Behavior
Essay specific features
Written by:
George W
Date added:
January 10, 2017
Level:
University
Grade:
A
No of pages / words:
7 / 1852
Was viewed:
7731 times
Rating of current essay:
Essay content:
So our first task (in order to understand this consumer type, as well as the dynamics of Redbull’s marketing strategy) was to review the nature of the product, and establish a consumer profile for it.
Redbull is an energy drink, developed specially for periods of increased mental and physical exertion in humans...
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It aims at increasing performance, concentration and reaction speed in order to improve the vigilance and emotional status of its user. It additionally stimulates cell metabolism. Redbull’s effects are appreciated throughout the world by top athletes, busy professionals, active students and drivers on long journeys...
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