Red Bull-Promtional Mix

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Rosalyn R


Date added:

September 23, 2015








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2 / 516


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Positioned as an exclusive brand, these types of media are perceived as reflecting the high value of the product. The animated advertisements have achieved great success and represent the lighter side of the brand's profile. They sum up the Red Bull positioning statement, that "Red Bull revitalises body and mind"...
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However, this brand identity is directly linked to awareness and has offered a great promotional source for Red Bull. These cartoons are known globally and just as the cartoons are used in all places where Red Bull is consumed, the slogan is always the same translated into the local language. b) Promotion The promotion strategy used by Red Bull is the so called word-of-mouth or ?Buzz ?Marketing"...
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