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Reebok

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Issue:

Business

 

Written by:

Emilia P

 

Date added:

October 30, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 308

 

Was viewed:

9095 times

 

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Essay content:

In the U.S., sales of the Reebok Brand increased to $319 million. This is the sixth consecutive quarter of sales increases in the U.S. market. International sales declined to $293 million. Sales for the Company's Rockport subsidiary were $87 million in the first quarter of 2002, a decline of 14% from last year's first quarter sales of $101 million...
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Including the 2002 open orders in the sports licensing business the Company's backlog increased 19%. However, this comparison is not indicative of overall future sales trends since the Company's sports licensing business had no comparable backlog of open customer orders last year. For the balance of the year 2002 the Company currently estimates that its overall worldwide sales will increase in the mid single digit range...
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