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Reebok Case: Strategic Case 4

Essay specific features

 

Issue:

Business

 

Written by:

Edward C

 

Date added:

November 9, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 304

 

Was viewed:

5703 times

 

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Essay content:

These variables are suitable since they will allow Reebok some room to expand its product and in return, increase its market share. 2. Reebok applies a differentiated targeting strategy since they are targeting street basketball players, and urban consumers. They target fans of the NBA in China by marketing Yao Ming endorsing Reeboks products...
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Also, Reebok has another marketing mix focusing on urban, hip-hop fans by creating styles named and designed after hip-hop stars. 3. I think there are two areas of the consumer buying decision process that can be equally important. Attitudes can influence consumers to purchase Reebok creating a positive opinion...
displayed 300 characters

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