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Essay

reebok SWOT analysis

Essay specific features

 

Issue:

Business

 

Written by:

Megan G

 

Date added:

August 7, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1271

 

Was viewed:

2646 times

 

Rating of current essay:

 
Essay content:

On the basis of this analysis Reebok can set out their strategy for the future and anticipate on the opportunities and threats they are facing. Strengths Size & strong brand awareness and perception. For decades Reebok has been one of the leaders in the sportswear market and has had a large market share and market presence in especially the American market...
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Due to this large market presence and the performance of the company in especially the 80's and 90's the brand has gained momentum and has a great awareness with the typical customer. This awareness and the strong perception help marketing the Reebok brand and overcoming future challenges. Wide range of celebrity associated sponsorship Affiliating itself to globally renowned celebrities Reebok enhances the company name among many different customer groups and reaches a large base of their target customers...
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