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Essay

Relationship Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Peter B

 

Date added:

August 28, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

8 / 2188

 

Was viewed:

6318 times

 

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Essay content:

In the 1970's effort was focused on non-profit or societal marketing, while in the 1980's the services sector received increasing attention. This leads us to the 1990's and through to the present where relationship marketing is the new focus of marketing. This new form of marketing has seen a shift from a transaction focus to a relationship focus (Martin, 1991)...
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This is mainly due to the relatively new emergence of the term as a major form of marketing theory (Harker, 1999) One definition comes from the Chartered Management Institute and they describe relationship marketing as ?the building of long-term, loyal, committed and profitable relationships with potential and existing customers through communication and the provision of quality goods and services'(n...
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General issues of this essay:
A Successful Marketing Strategy A Successful Marketing Strategy Analysis of Marketing Activities and Strategies of Play TV Fosters Group Marketing Plan 2005 History of relationship marketing Keshavlal Mangubhai & Co(woodking24-India) Make Business Relationship with Ecommerce Sale & Marketing to eMarketplace Mjunction , 50:50 Joint Venture of A TATA STEEL-STEEL AUTHORITY OF INDIA (SAIL) Key Principles Of Relationship Marketing MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing & Successful Marketing Practices Marketing Advice Activities Relationship Marketing Relationship Marketing Relationship marketing in consumer markets- an article review Relationship marketing Relationship Marketing
 

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