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Relationship marketing

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Written by:

Freda S


Date added:

July 12, 2015








No of pages / words:

19 / 5075


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Some recommendations are provided as to how the hotel can improve on its marketing issues and the advantages and disadvantages of implementing these recommendations with in the industry. Introduction: According to Peppers and Rogers (2004) customers have relationships with service providers, and these relationships can be simple and straight forward, or complex and emotional (Ball, Coelho & Vilares...
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2004). This journal article explores the term ?relationship marketing' and ?quality of the service' products. The main aim in choosing these two topics were because this particular branch of the hotel was not doing very well when newly opened but after the New Year's event organized by the hotel which was mainly to attract more customers to build on the relationship with customers and retain customers by providing the best quality service to the customers...
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